Wednesday, June 23, 2010

Slots.com Sells For $5,500,000

Within the past couple of weeks Moniker reported the sale of Slots.com for an estimated $5,500,000. I say estimated because legal and escrow fees were not calculated into the sales price. One thing that was unclear to the public is who the buyer was. This morning Bodog brand released a press release letting the world know they purchased the domain name.

Calvin Ayre, founder of the Bodog brand, stated: “After Casino.com, we feel that Slots.com is the best gaming domain in the world. Bigger even than Poker.com because there are no strong brands in this space and slots are far more universal than poker. Just look at the amount of space a casino devotes to slots over poker, added to which it’s simple to spell and easy to remember. Slots.com will work for us on a number of levels, not least in generating global traffic to our Bodog branded properties but also to form a number of other targeted websites including one that will be created by and for the female gambler.”

The numbers…

Slots.com $5,500,000
Alexa Rank: 190,107
Google Page Rank: 3
Google Search: listed 8th on first page
Compete.com: 10,209 unique and 15,183 total visits per month

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