Ask.com on his blog Tuesday announced that it will be always the search business.
The company announced that it its offices in Edison, n.j and Hangzhou, China remove about 1 / 3 of workers closed, will.
The company is switching gears and focus on building from its online question-and-answer service and all other search on "multiple third-party structured and unstructured data feeds which when integrated, can be a Web search experience on par with what we are internal to produce too much lower cost," outsourcing
Ask.com had according to ComScore 3.7% of the search engine market in September.
IAC/InterActiveCorp bought ask.com and its affiliate sites for $2.3 billion five years ago.
Here is the official blog post by the President of ask.com Doug Leeds:
"I wanted to share some difficult news communicated, today our employees."
"Ask.com will close effectively our offices in Edison, n.j and Hangzhou, China in the coming months".
"This move was and is difficult on the talent, hard work, perseverance and friendship that we have shared over many years with the teams in these offices, but we feel that in the long run this is ask.com business and its users ultimately best for that."
"I'll crib this post this morning a bit out of my internal message and try to keep them honest and open as possible."While difficult, this decision was made for a number of reasons that we will ultimately believe our company and our products, including costs, office location, benefit and - most important - focus."
"As our loyal employees knows best, has a lot of flak over the years right and wrong, for not having a focused, coherent strategy for ponging across different approaches and marketing tactics."
"The current team ended that.""We know that answers to questions received, is why come ask.com users on the site, and we now serve you in everything we do."
"Unfortunately this means absolute focus we to stop investing in things outside providing users with the best answers including making huge investments required, must support algorithmic Web search development."
"This investment in independent Web search is not required by our strategy, nor is it necessary, the Markt.Wir who have access to multiple third party vendor, the structured and unstructured data feeds, when integrated, can be a Web search experience on par with what we are internal to produce too much cheaper in the position."
"Make no mistake, executing our Q & A strategy requires much involving investment in technology and technical innovation, much of this search is related, crawling and indexing the Web width of questions and answers and use search-based algorithms forward the right question to the best possible responder."
"In addition, our proprietary answer products will continue to a key point of differentiation for us in the Q & A room spare will make the technology still necessary in all of these fronts to developing investment experience very best Q and A on the Web."
"Consolidation of our engineering resources in one place - our Bay area-Central - also ourselves it possible quickly to react Q & A hyper competition arena ist.Wir need a team able to work side by side face to face, idea, idea, as much as possible ist.Wir are not easy to do broken with our team about the country on the world."
"These reasons do not make it easier for many of our colleagues in Edison and Hangzhou adopt and we make it a priority to do as much as we may for any person being affected, including comprehensive compensation, where we can year-end bonuses and placement can, we offer a number of people the opportunity to our Bay area offices, to move, that incrementally grow so that we can continue building improvement, our Q & A deployment strategy and product management lines."
"I would like to conclude by thank and recognize the incredible staff who helped questions become what it is today and what we hope it will be in the future."
"Their contributions will be long remembered and appreciated."
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