In the mind of an ad agency to

Ever wondered why Madison Avenue not always it is? Questions to stop. I bet that you get better than most of us. Get the fact that if you pass the money in each, but close partners, you have very little control over.

I read the book by Ken novel.It's called "King Madison Avenue: David Ogilvy and the making of modern advertising".i am half way through, and so far, so good I like it.

Page 101 (somewhere in the 1950s) talks about David Ogilvy's as one of the top ads once men in America:

Got me thinking.Why would he lobby against billboards? he once said:

Who is in for you?Only the people who make money from you

And here is the answer.Advertising agencies are based on always paid, over to the dollar to someone buy a domain for 100 K, anderen.Warum if you can keep the 100 K to himself, by pitching creativity? media expenditure is in order and also substantial, however, it is best to close partners do, "keep it in the family" can be followed between narrow and within a fragmented industry erfolgen.Ihre best interest is intimate partnerships, but extremely unlikely to happen, how any company can keep your own Geschäft.Als of an ad agency if the money flows mostly to you, why then bother?

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